Offermatica’s Response
Yikes, 4th of July, Tour de France, and Wimbledon have conspired against my blogging. Mark from Offermatica posted a comment, which deserves a little more prominence. So I’ve posted it below.
Eric,
Thank you for appreciating the elegance of the Offermatica integration.
I’d like to clarify a few of your points that may be based on old information:
1. Offermatica is supporting clients that send over 100 Million requests a day.
2. Offermatica supports multiple conversion events across multiple pages and multiple user visits.
3. By default Offermatica uses first-party cookiesMark
(Offermatica Engineering Team)
Takeaway
Whats the takeaway from all of this?
Well first off I could be wrong. My first hand impressions and usage, may be different than others. I’m overwhelmingly positive about Offermatica, and I expect others would be as well, but my particular criticisms of the product may not be apparent to others.
Which bring me to my next point, these optimization tools are necessary and valuable. For that reason I recommend them where ever I go.
Finally, there should be a much bigger market for analytical tools. Everyday people vote with their clicks on what they like and what works for them. Its unfortunate that most of the debate bounces back and forth between those people who already understand the importance of good analytics.
So the same question remains where are all the other optimization and analytics software for web sites? Why do some business owners continue to believe that their intuition is better than gathering real data from frequent experiments.
So here is my challenge to business who develop software to support web-analytics. Please make amazing products, which provide easy to understand reports for the simplest of tests. As an industry please work together to create a body of standard metrics for testing different user experiences.
My challenge for business owners, please use the products listed on the blog. Make real projections for the products you launch, and use consistent measures in your business. Don’t be fooled by the recent tide of ad dollars, which has lifted all boats.
July 10th, 2006 at 6:14 pm
I agree with all you takeaway points. However, I think it’s very hard to create analytic tools in today’s evironment. The more dynamic the web becomes (and make no mistake it’s happening) with Ajax, Flash, Video, etc. and the more mobile the web becomes (much slower but happening still) the harder it will be to track and understand experiences and draw conclusions based on raw data.
Still, as you say, there are so many businesses that don’t understand or value testing and analytics that there is nothing but upside in this space. It is bound to happen. Soon everyone will be accoountable to a number.