Offermatica Scales!
So last Friday the folks at Offermatica invited me down for a visit. They were very nice, and I quickly discovered that my experiences with scaling were not right. The company I was working with had sent they traffic to Offermatica’s staging servers! Doh!
That Friday while I was there, ESPN started running some tests. The additional traffic wasn’t causing any problems. ESPN is the 5th largest entertainment site according to Netratings, so thats not too shabby.
The same day I was talking to a friend of mine who works at BabyCenter. He said Offermatica was working out great for them. Before any A/B/multivariate testing had to go through the development team, which meant placing more work on the development queue. With Offermatica, the integration is down via JavaScript as a web service.
Now that the development team isn’t involved, the business analysts can take direct control of the testing and get the most out of their site.